Internet Marketing Articles

Social bookmarking has become an immense force both in online marketing in addition to mainstream culture. The wildly popular Social Networking site MySpace was offed to News Corp last year for $580 million in spite of having no real measurable income. The value placed on the site was from the tremendous traffic it yields and even at over a half billion was believed a bargain. YouTube sold to Google for 1.65 billion with only 20 million in revenue. These high-ticket sales just attest how fashionable and how crucial such sites are.

Okay, enough news. How does one really use these sites to make money? First of all, let me forewarn you that just like broadcasting out B.S. emails and assembling SPAM blogs or SPLOGS as they are known online, mistreating the social bookmarking services will result in getting your internet site banned by them and you will get precisely the opposite outcomes from what you are looking for. With that said, I propose you pay close attention to what I talk about in this article as well as about of the resources that I am going to propose to you.

Like many internet marketers I am forever on the lookout for new methods and methods for driving free traffic to my sites and try to cut back the use of techniques such as PPC (pay-per-click) and co-registration promotions. Whenever you can get plenty of your target keyword pages to show up in the top of the major SEs you more or less have a license to print money without having to put out any of your own.

There are quite a few bookmarking sites out there but for the aims of employing them for online marketing we are going to concentrate on a few of the more favorites such as Furl, Digg, Spurl, and the one I genuinely love, Technorati. There are numerous automated tools that I will help you to automate the process of bookmarking your sites.

All of the leading bookmarking sites will help you to get traffic and if you have a blog you will obtain the greatest benefit by delivering constantly updating content that can then be transmitted to the directories when your blog updates. They love new and UNIQUE content. There are software plugins you can employ that will put buttons on your blogs which make it user-friendly for someone to recommend the articles or content from your internet site or blog. One of the other bookmarking sites that has become exceedingly popular recently is Digg. The site was started by Kevin Rose for below $1,000 and now with over 400,000 members and 200 million page views is one of the biggest news sites on the web. Just to give you an estimate of how prominent they are, their readership is nearly as massive as the New York Times.

Personally, I like to give my readers numerous options which is why I will put buttons to Digg, Furl, Reddit, Ask, Blinklist, Blogmarks, Google, Ma.gnolia, Spurl, Yahoo, and another service called Socializer that covers a lot more. This gives me a heavy coverage of all of the major sites. In addition to the buttons that I put on my blogs I will also create “tags” for Technorati and add them to my posts. These tips can help you get much more traffic to your blogs.

Gregg Hall is an author living with his beautiful wife and family in Navarre Beach, Florida. Find more about social bookmarking as well as info Product Reviews at www.infoproductpodcast.com

Do you have a business online and want more traffic to come your way? Here are three tips to draw in more business and create more income. The first thing you will need to do is do your research. By utilizing programs that track keywords you will be able to determine what key words are best for your site. The more key words you use the more foot traffic your online business will receive. Locating your niche market and advertising there will help you to create a buzz for your site. Keywords are words that are used by people when searching for a certain item. Keywords are the main way that people are going to find your site so finding out what keywords are most popular will help you to design a site that will bring people to you.

The second tip would be to provide an easy to understand website. Your site should clearly state all the requirements you have for purchasing items on your site. You should also be sure that all links work correctly to keep people from experiencing a very frustrating time on your site. Having a clean site that is not over filled will give visitors a clear picture of what you are selling as well as how to go about finding items on your site. Clearly marking links will enable your visitors to follow links without becoming frustrated. Be sure that it is clear on your site what your intentions for the site are.

If you are merely informative in nature clearly state what will give people an idea of what they are looking at. If on the other hand you are looking to make sales, you will want to clearly state a mission statement, as well as prices and guidelines for how to make purchases as well as where they can make payments. This is all very important in converting visitors to sales and return customers. Keep in mind that happy customers are return customers and will spread their good experiences with your site and services to friends, family and other people they know that may be looking for items you may be selling. Word of mouth sales can increase a business.

The last tip is automating your site. As much as you possibly can, automate your site for ease of use by your customers. By creating a site that allows your customers to easily use your site with little involvement from you will ensure that they can shop your site at any time and have an easy time purchasing products from you. The more automated your site, the easier it will be for you to make money without you being involved all day long.

Obinna Heche. Los Angeles - California

Delivering the best home based business ideas and
opportunities so you can work at home successfully..

You might be wandering the reasons your web site is not getting much internet traffic. After all your web site took lots of financial and human resources, but unfortunately like so many web sites, it is quite unknown and as a result it does not get enough internet traffic to make it financially viable.

Did you know that about 80 percent of all web site traffic originates from search engines? Yes, it is true! Listing near the top page of search engines and obtaining the attention of your target audience should be a main priority for any web site internet promotion.

And the good news about this is that improving a web site position in search engine pages may be done for free. How? Using search engine optimization (SEO) techniques.

There are many ways to promote a web site. Some promotions are paid and some are free. Among the free ones, the search engine optimization techniques enable web sites to become search engine friendly. In other words, it makes website pages to accept the search engine crawler in a friendly way. These techniques will be some of the steps one will have to use to obtain a better position in search engine’s pages, when searching for specific keywords, related to services or products offered by a web site.

Search engine optimization steps for a web page:

Title:

The html Title tag is a very important element and must include the most important keywords or phrases, which best represent the products or services offered by the web page. It should not contain more than 60 characters.

Keywords:

The html meta Keyword tag should have all the keyword phrases which best represents the products or services offered by the web page. Avoid repeating keywords and bad use of capital letters. It should not contain more than 250 characters.

Description:

The html meta Description tag is a description of the web page, which will be displayed by the search engine. Make sure it contains keywords phrases. Avoid repeating keywords and bad use of capital letters. It should not contain more than 200 characters.

Keywords in Headings:

Keywords in Headings tags (h1) will be interpreted by search engines as being an important keyword relevant to the web page, and it should be looked for and indexed by the search engines.

Web page text:

It is a good practice to include informative text one every page, using natural language and appropriate keywords. It should contain more than 200 words. Informative text should be placed in the html Body section of the web page.

Keywords in Alt Tags:

Every html picture ‘img’ tag should contain an ALT tag with an appropriate description. Keywords should always be used when appropriate.

Keywords in Anchor Tags:

Every html hypertext link ‘a href’ should contain a TITLE tag with an appropriate description. Keywords should always be used when appropriate.

Robots.txt file:

Make sure there is a robots.txt file in you web site directory. This is a text file created by the webmaster, which will guide the search engine’s crawler when indexing a web site.

There are some cases in which one might not want to have some web pages indexed. This way thru the use of robots.txt, one will have control over which pages will be indexed and made available to the search engines.

User-agent: *
Disallow: /tmp/
Disallow: /data/

HTML code validation:

Search engine’s crawlers become more efficient when indexing web pages with no html errors. Beware that some html errors can make search engine crawlers to give up indexing web pages. So it is recommended for those web pages to be indexed, there should be no html errors.

Links:

Links are very important to search engines. The quality of links and whether it is reciprocal or not, are important factors in evaluating the importance of a web page. Links from web sites with higher page ranks are a plus.

Registering with Directories and Search Engines:

It is very important the registration of a website with directories and search engine web sites. It is a way of telling the world that your web site exists. Avoid using automatic search engine/directory registration.

Search engine optimization has become a very important set of procedures which helps web sites to become more relevant to search engines. To obtain an increase in internet traffic will take some time. It probably will take some kind of additional promotion too. But anybody in need of higher internet traffic, free search engine optimization might be considered his first option.

This article can also be accessed in portuguese language from the News Article section of page PoloMercantil

Roberto Sedycias has a bachelor degree in Business Administration and over 20 years experience in systems analysis and computer programming. Currently working as IT consultant for www.PoloMercantil.com.br

The backbone of any business is the repeat customer, yet what grows the business and helps it to expand is the new customer who walks in through the door for the very first time and is so impressed by the goods or services that a sale is inevitable. This is the customer who will become a repeat customer but who will also send many referrals your way, thus further permitting you to grow your company.

While it is easy to assume that some simple advertising will supply you with all of the new customers you could ever want, the truth of the matter simply dictates that certain types of advertising work better than others. Email marketing helps draw in new customers from areas that you would not have thought possible. Granted, this sounds odd and you might be hard pressed to follow this logic but if you really think about the implications of a good email advertising campaign you will note that it contains the most important component in todays competitive market that other advertising campaigns lack.

The sky is virtually the limit! For example, if you are dog groomer you will find that sending your loyal customers a weekly or monthly newsletter is a great way of staying in touch and also triggering their memory if it is Fluffys turn to come in for a trim.
Savvy business owners will hire a company to provide them with content for their newsletters to make them a hot commodity and a good company will seek to include articles that appeals to a wide variety of dog owners.

Thus, you might include an article on hunting dogs. Most avid hunters will not be signing up with a dog groomer for weekly or monthly emails but since many of them own hunting dogs, it will not be surprising to see such a newsletter which arrives via email in a loyal customers inbox forwarded to a hunting buddy. Impressed with the article on hunting dogs and thinking that Duke will benefit from a shampoo and a flea dip, you will have a new customer.

In this way, your email marketing geared at a current customer will help to draw in a new customer. Of course, how email marketing helps draw in new customers is also effectively seen in the ways that opt in email marketing lists will allow you to have your ad displayed with another companys ads. Thus, the other companys clientele which may be closely related to your own niche. Although it probably will not be in direct competition with you will also see your goods or services and may find them so beneficial that they will give your business a try and on that day a new customer for your company is made.

Obinna Heche. Los Angeles - California

Delivering the best home based business ideas and
opportunities so you can work at home successfully..