Internet Marketing Articles

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Many look to promote their affiliate programs through ezine articles, but many are unaware of the best way to promote their offers through this means.

If you follow these 5 effective steps, you’ll increase your sales promoting through this avenue.

Step 1.
Choosing the product or service you wish to promote is the obvious first step. It may be your own product or favorite affiliate program. Whatever it may be ensure it’s an offer that you’ll earn profits from, and promote through your free ezine article and move on.

Step 2.
Define your “useful, but incomplete” approach. Provide your readers with information they find value and are able to actually apply but make certain it’s “incomplete” in that they can better use the information by making a purchase.

It works like a charm. The basis behind it is to use your content to build up to your desired response, and then you make an offer that allows the potential customer to fully utilize the content.

For example;
Let’s say you want to promote an e-book on Attraction Marketing.

- You could write an article that covers the “basics” of attraction marketing, and then promote an “advanced” but complete resource on the topic.
- You could write an article on how to profit from promoting yourself, and then promote an affiliate program e-Book as the complete “How to Market yourself” guide.

It’s that simple, that’s how it works.

Step 3.
Change your approach slightly by offering a tips list or tutorial.

For example:

You want to promote a software (let’s say, an autoresponder). You describe various uses of autoresponders and how the reader can actually profit from it. What kind of tips list or tutorial could you create?

“How an Autoresponder Will Increase Your Sales 1000%”
“10 Powerful and Profitable ways to Explode Your Sales and Subscribers using an Autoresponder”

That’s all you need to do. Determine your end result. Decide how to get there with your “useful, but incomplete” approach. And then develop a list, or even a step-by-step tutorial for your article that leads the reader along.

With each new “idea” or “way” or “tip” or “step” or “strategy” that you share, you can further direct the reader towards realizing their need of your upcoming offer, and lay the foundation for them to accept the offer.

Step 4:
Expand on each point to build your content.

Here’s more of the easy part. Just “fill-in-the-blanks” to complete your article.

Write 1-2 short paragraphs for each of your points. Make them good. Provide quality content. The offer you will soon make will see poor results if your information isn’t useful.

Remember, you are trying to pre sell the reader on the idea that they are going to need your offer. If you don’t provide them with quality information that they WANT to begin using immediately, then why will they want to buy what you are promoting?

Light a fire in them. Motivate them. Challenge them. Give them such nuggets of gold that they want to keep mining until they hit the mother load!

Step 5:
Put the finishing touches on your article. This is generally referred to as the 5 Pillars; which are Polish, Promote, Proof, Publish, and Profit. Don’t skip any of them as they’re all critical.

A former college drop out, Donaven James transformed himself from a Factory Line Assember to a successful Internet Marketer. Along with long time friend and business partner Dion Drakes, we are the creators of and a S.Y.S.T.E.M. (Save Yourself Stress Time Energy & Money) that has taken the Internet by storm. See how our Affiliates are earning 100% for every sale! www.BusinessBuilder101.com

If you want your business to thrive online, then using search engines for advertising and marketing is mandatory for optimal visibility. The real question is how much can you afford to spend? and how cost-effective is the medium for producing traffic and conversion?

Let Search Engines Work For You Not Against You

Looking at the function of search engines, they serve to scout the web and retrieve and index relevant pages for visitors based on related semantic or topical queries (a.k.a keywords). Understanding this, we know that words, (your content) plays a major role in this process and is one of the key metrics that determines where your pages rank as a result.

Focus on producing causes and effects follow naturally

By addressing the root cause (the content) rather than being preoccupied by surface level effects (the rankings), you can groom your pages for success based on the intrinsic topics of your web page content. Relevance is one of the main factors that determines which sites stand out and get promoted to the top 10 positions in search engines. Regardless of the industry, one thing is certain among online industry leaders, great content is the foundation.

Whether you meet the criteria deliberately (as a result of SEO) or accidentally, at the end of the day the results are algorithmic. Instead of dueling with a competitor one keyword at a time which only encompasses short-term positioning, think about optimizing the entire niche as a whole instead. Then by developing a solid content development strategy, you can systematically research potential keywords or traffic patterns and tailor web page content and links to acquire a dominant position of authority for those phrases.

There is something to be said about patience, planning and strategic execution. Instead of taking the dog chasing their tail approach to SEO and acquisition of keywords and losing focus (and market share) chasing a narrow range of phrases. On the contrary, if you scale all of your efforts to accommodate the rites of passage and focus on quality themed topics, it is only a matter of time before search engines cannot help but promote your site in multiple top 10 results due to the relevancy and stature of your pages (like a mini Wiki, if created properly).

When Keywords Stem Your Content Wins

The premise behind one of the most prominent search engine ranking phenomenon is called (keyword stemming). This occurs when semantic relationships between the keywords spill over and instead of ranking for 10 phrases, now you rank for 20, 30, 40 keywords and so on. This is a boon, since increased traffic an visibility are the result. Not to mention this is naturally occurring phenomenon.

This aspect of the search algorithm dictates that once a website (as a correlation of having themed content) manages to make an impact and garner a degree of traffic & links (which can be hastened by a Stumble, a Digg or a link from an authority site, etc.) it essentially can be fast-tracked into authority status and get the rest of the pages in that site on the map (into the search index with recommendations). What used to take years, can be done in a mere fraction of the time (I have seen instances in as short as 3-4 months) and the site in question virtually ranks for keywords that only appear sparsely on the related content (and higher for a range of keywords that appear more frequently).

Traffic is a metric that equals popularity and this when combined with other known factors for elevating site authority in a niche are ultimately what can escalate your pages from not in the top 1000 search results, to the top 20 or top 10 pages respectively for specific exact match phrases as well as their distant long-tail cousins.

If cost is a factor and long-term results are important to your search engine positioning strategy, then note that one of the most effective and ethical ways to rank for a competitive or moderately competitive phrases is to incorporate them into your website infrastructure (in a way that search engines understand) through strong internal links and external links from high places for starters.

Once the elements are in place, you must promote that content (so each page can act as it’s own mini-site in essence) and nurture and develop the relationships between those pages into a cohesive knowledge base so that your site is tagged as an authority. For those of you who don’t enjoy composing content, there is a solution, hire a copywriter to do it for you, preferably one who is knowledgeable about keyword density, the appropriate use of tags, relative positioning of grouping keywords and overall delivery (since it has to be encouraging for human visitors to promote conversion).

Why Pay Per Click and Put your Eggs in One basket?

Say for example you were involved in an industry and you opted to use the search engine marketing approach and invest a portion of your sales proceeds every month into PPC (pay per click advertising). Once those clicks are reached, they just dip into your account to refresh the funds and as long as you keep paying, they keep sending traffic your way (at a price per click). So essentially your business model is dependent on that marketing method alone for sustenance. This is definitely not in your best interests for diversifying your link portfolio and only increases your dependence and increases your risk in the advent that something undermines that method such as price.

Yet on the other hand, through performing a function as simple as creating a blog, writing a post or series of posts on topics that relate to your industry (which should roll off the tip of your tongue) this provide an anchor point (for your site) so you can build links back to to elevate those articles and posts organically in search engines.

Renting or Owning? You Decide

You can use the analogy of renting vs. owning from the perspective of real estate. Why invest money in PPC solely, when you could be gaining a return on your short term investments in the long run from utilizing organic optimization coupled with content to systematically increase traffic.

The only requirement is patience, quality link development and link building services and promotion if you apply savvy marketing fundamentals known for rousing visitors to act.

Trust is the deciding factor for many to take action (make a phone call, IMS or fill out a contact form), and what better way to gain trust and leads than by housing a formidable range of content that essentially would provide answers to those seeking your expertise in the first place (within your own site).

To say that this is a much stronger selling point than just seeing an advertisement floating around the “hey I am paying for this” sponsored section, it may as well be a press release.

Not to say that using press releases are not part of a larger strategy, but people rarely use a blurb alone to make an informed decision. Once something grabs your attention, the tendency is to dig deeper into the offer by visiting the site, looking at the company profile, other supporting pages, etc. to assure them that they are making an informed decision. This is where your fresh new custom content comes into play.

Which is more Cost-Effective? SEO Copywriting or PPC?

By writing a plethora of topically themed series of articles and posts (then promoting them accordingly, through RSS, social media and building links) you are essentially insuring your future search engine visibility as a result (because search engines love valuable content) in fact they can’t get enough of it.

So before you go out and drop a few hundred, a few thousand or a few hundred thousand dollars a year on pay per click (you know who you are), consider a tried and true route for building equity in your brand, one page at a time through investing in quality content which can sell on your behalf as a result of the merit and degree of expertise it shares with all who read it.

Once you realize that you can scale and multiply this effect and put your link building, your public relations, your niche authority position and your promotion on the same page, like a symphony if you will. Then you have just graduated from the logic of PPC dependency to using a formula for developing an authority website which is the forerunner to successful online marketing campaign.

It isn’t about how many top 10 rankings you have, but how many hundreds or thousands you can create as a result of your content development strategy and subsequent relationship with search engines who are insatiably hungry for quality coupled with relevant traffic and promotion to seal the deal (which is your endorsement).

Jeffrey L. Smith is an seasoned search engine optimization expert and founder of SEO Design Solutions SEO Company. Jeffrey has been involved in internet marketing since 1995 and brings fresh optimization methods and SEO Services to businesses seeking organic search engine positioning.

This seems to be the talk of the town as rumors are now running amok all over the internet that the 2nd most powerful website on the entire Worldwide-Web may file BANKRUPTCY.

This would come as a SHOCK to investors and “Googlers” alike who both profit and benefit from the use of the World’s largest and most powerful search engine which receives far in excess of 100 MILLION unique daily visitors and well over 300 million individual searches daily - making it perhaps the single most valuable public data resource as an “information bank” online the world over.

But is the rumor true or false?

The origin of the rumor occurred when some savvy Internet marketers began making statements that they had heard “insiders’ talk” that the company may face financial disaster with the release of a new system called “Get Google Ads Free” that would allow advertisers to get their otherwise pay-per-click (PPC) advertising completely free.

This, of course, would naturally lead directly (like a domino-effect) to the collapse of Google’s sibling program AdSense; as its only revenue comes from the direct sales of AdWords “clicks.”

The “new system” in question and responsible for the controversy over getting AdWords pay-per-clicks free is that developed by Dr Jon Cohen of New York City, New York (now retired) who discovered a simple, yet effective means, for getting Google PPC ads without having to suffer the costs involved.

The retired New York doctor and native has a publicly disclosed net worth now in excess of $70 million [US], having generated well over $377 million in product sales from sixteen (16) separate online businesses within just nine (9) years since first venturing online in 1998 (about the same time as Google was founded).

It is estimated by company insiders and leading financial analysts that the “good doctor” (as he’s called by “all who know him”) has purportedly saved well over $93 million (some estimates suggest closer to $136 million) in otherwise paid advertising at Google and the other major players in the PPC targeted-search arena online - including Yahoo, MSN, AskJeeves, AllTheWeb.com, HotBot, AltaVista, Lycos and Netscape, just to name a few.

When the “secret” became available to the general masses, its release caused such a major sweeping stir among the community of Internet-marketers, affiliate-marketers, webmasters, ecommerce company owners and surfers alike that the site quickly rose to break the top most visited 1,000 websites on the entire planet.

When asked if the “secret” would somehow ruin Google, Dr Cohen revealed almost cryptically that it actually would bring about just the opposite effect, and “stimulate” even more business volume for the virtual giant.

Many people were dismayed to find that Google itself is deliberately allowing the purchase of 100,000’s of PPC ads offering the secret system to the general public — which indicates to most observers that either they [Google] haven’t caught it, or they simply feel that it somehow is not a threat to their continued operation.

For anyone’s inspection factual and hard evidence supporting this can be seen by simply looking to the right-hand column when doing a search for “get google ads free” (specifically in quotation marks) at Google.com under the “Sponsored Links” section.

You can also see nearly 100,000 specific results in the “organic” fields index located in the center and which occupies the bulk of the results pages.

One would think that if Google felt threatened by such a release as this earth-shaking “secret” is, they would hardly allow for either paid-ads or organic content to make the top searches regarding it.

However, evidence supports to the contrary - and this being the case now for more then six (6) months.

Mysteriously, within just two (2) hours of its initial release Google itself actually did in fact ‘pause’ the parent firm’s attempts at advertising the new system using PPCs on their search engine - only, however, to release the hold after a Review Team consisting of some of Google’s top executives completed performing an in-depth investigation and made the determination to ALLOW the ads to run.

The secret system was recently revised however to include “major new content” and “more exhaustive instructions,” and is now available at its Home Site.

The most important addition is that of a so called “string of code” (tech-talk for some HTML) that can be added to any webpage(s) that instantly causes the elimination of the page owner’s AdWords costs right away.

Even a “live” woman spokes-representative (”Rachel”) has been added to the site, and who appears to literally walk out onto the webpage and talk to visitors and explain a bit more how the mysterious new breakthrough system works.

Since the addition of this new “live” spokes-woman has now appeared at the site, company Vice President of Sales & Marketing, Mr Todd Coutrin states that “sales for the system have skyrocketed above 2,430% suddenly and with no limit in sight.”

Coutrin continues: “With the newest revision now in place, plus all the additions added, affiliates for the new system can expect to earn even more than ever before!” (Note: Affiliates make up the bulk of the firm’s sales generation.)

The refund rate for the new revised version of the secret (named V5.1) has dropped to less than half of what it was before the newer version’s release; meaning it’s now even more readily-received and put to use than ever before (perhaps in large part to the newer simplicity of application) - now making it the safest and one of the best resellers for the networks of affiliate marketers who earn their revenues from the reselling of other electronic publishers’ stock and digital product lines.

When asked, Google company representatives stated matter-of-factly that the rumors of bankruptcy for the ecommerce giant are simply not true, and that the rumor millings are in fact simply the result of “panics” brought on by the usual hysteria associated with anything large, new or revolutionary - or in this case, all three.

Again, Google itself seems to be the biggest supporter of the “new system” as it’s allowing more and more advertisers to promote the new system on its search engine before over 100 million daily searches and surfers.

This is extremely good news for those who are seeking a cost effective way of promoting a product or service for FREE using Googles Adwords and having Googles permission to do so.

Revised by Matthew Elizondo
Visit “Get Google Ads Free!” Here: www.freegoogleadsglobal.com

Planning for your future is actually one of the most important things you should do before you begin developing your idea for earning passive income online. If you don’t like sitting down and creating business plans at the very least you should have a plan for the next 12-24 months and have a clear vision of how you will achieve that plan.

Deciding on what success looks like for you and how your plan will help you feel successful everyday will help to keep you motivated and I have an article called “Take A Look At Yourself And Your Success” that you can read about determining your version of success, but for now let’s get started by thinking about your future vision.

Ask yourself these questions:
What does the end look like for you?
How amazing will your business and life be 5 years from now or perhaps 10?
What will have to happen today, right now, so that you can begin your on-line business?

Take the afternoon off and spend time deciding on what you want for yourself and more importantly why. Lets look at that briefly, why are you doing this? Your motivation behind wanting to work online and earn money online will be a huge factor to your success, which is why planning is so vitally important.

Once you decide why you are doing it you now need to consider the effect it will have on the rest of your life and those around you. It is important to consider not only what you want, but the effect it will have on your friends and more importantly your family and loved ones. Will it mean time away from them as you develop your new business? Is your partner ready to stand by you when the money isnt flowing as well as when it is? Will it mean having to work extra hours after working full time in a job for 30 or 40 hours a week? You need to know what resistance or challenges you may encounter because the impact on you is highly diminished if you know there is a possibility of this issue occurring.

Once you have an idea of what you want and why, and you have written it all down, create a picture in your mind’s eye of what your business will look like. Hear the sounds. Will you hear the opening a bottle of bubbly because you’ve had your most successful week yet? Or the scream of your loved ones as you tell them you are going on holiday for the first time in years?
What feelings will you feel? Will you feel the satisfaction of giving to your community or to charity because you have the money to do that? What tastes will you experience? The taste of sea air as you arrive at your holiday destination? The taste of your favorite food from your favorite restaurant, which you are sharing with 15 of your friends!

You get the idea here. Bring in your senses and make it real, experience everything. Feel the excitement deep within you, and then call on this whenever you need to keep going. Spend time creating a plan for yourself that moves you into action every time you think about it. Create pictures in your mind about the things you will have and do to keep you going during slow times or when things are not going to plan.

Too many internet marketers are not building a solid business plan and have no idea where they are going, which is a major mistake. Just because your business only includes you it doesn’t mean you shouldn’t take time out to plan your future.

Go through this process and you will find yourself staying focused, feeling motivated and achieving more in less time.

Diane Corriette provides free information on easy and low cost ways to make money online at www.womeninternetmarketers.com/easy she also shares her internet marketing mistakes at www.myinternetmarketingmistakes.com

A big focus with internet marketing is to drive traffic to your website and to find unique visitors and new customers. Of course this is vital to the long term survival of the business. But what is often neglected, is making the most of the visitors and customers that you already have. You can earn extra money online by following up with your current customers and subscribers, and maximising the profit potential from them.

It’s always cheaper to sell to existing customers than it is to go out and find new ones. Probably the best and easiest way to achieve this is through email marketing. It’s well known that most people need to be exposed to your message or product 7 times before they take action and purchase. And once your subscribers make a purchase and become your customer, they are then much more likely to make follow-up purchases. It’s all about building trust and credibility.

Okay, to be able to follow up with your list of subscribers and customers, you will need an autoresponder account. Here you can set up the content, follow up messages, and the schedule of which days the emails are to go out. Once set-up, your list will continue to get your messages automatically, which allows you to keep feeding them the benefits of your product or service. You can also add new messages at any time to the autoresponder series, or make one-off broadcast messages to your entire list if you have any special announcements.

Most good autoresponder services will allow you to easily separate your lists so that you can have different lists for subscribers and customers. This allows you to tailor certain products and offers to the right audience.

Once you have things set-up in your autoresponder account, you can then copy some HTML code for your opt-in box, and insert in your web pages, blogs and lead-capture pages. If you have reasonable amounts of traffic flowing to your sites, and if you give your visitors a good reason to join your list (offer free bonuses), over time you’ll end up with a huge number of loyal subscribers and customers that you can follow-up with for as long as they stay subscribed. The alternative, if you don’t have an opt-in box, is that people land on your site, leave, forget all about your site, and never return again. Not good.

When you have a good list of subscribers and customers, make sure that you keep them on your list by continually offering them good content and great value. Giving them more content than sales pitches is very important to maintain their loyalty. When you sell them affiliate products, make sure that you have some experience with the product and you know that your list would benefit greatly from purchasing it.

Most of the profit comes after the first sale to your customer. The profit comes from the multiple sales to each individual customer. The only way to facilitate this is to offer excellent value and content, and to continue following-up with them. Initially, there is a bit of work in setting-up your email campaign, but once this is done, it really is a lazy way to earn extra money online.

Andrew Jones has been a business owner for the
past 10 years, and is now an Internet Marketer and
Plug-In Profit Site owner. Discover the best way to
earn extra money online.