Internet Marketing Articles

Pepperjam Announces the Official Release of a 300 Page Book on Effective Search-Engine Optimization and Internet Marketing written by Pepperjam CEO Kristopher B. Magazine for two consecutive years as one of the fastest growing businesses in the United States, announced today that company President & CEO Kristopher B. Jones, President & CEO of Pepperjam said, "Not surprisingly, it was an enormous project to write a three hundred page book for one of the leading publishers in the world (Wiley Publishing), while also acting in a full-time role and traveling the country as the President and CEO of the fastest growing full-service internet marketing agency in the United States! The majority of the book is a step-by-step guide to effective search-engine optimization, including strategies for link building, Web site structuring, and building content for top placement of search engines such as Google and Yahoo. The remainder of the book outlines specific strategies and provides innovative tips for pay-per-click advertising, generating traffic and links through social networks such as MySpace, YouTube, and Twitter, and effectively monetizing Web site traffic through tools such as pepperjamADS . Kris is a prominent speaker at leading national and international internet marketing conferences, including Search-Engine Strategies (SES), Affiliate Summit, Electronic Retailing Association (ERA), a4uexpo, and eTail, among others. read more

[Tags]book, internet, marketing, ceo, kristopher, pepperjam, internet marketing[/Tags]

In the world of search engine optimisation there are generally two schools of thought on the methods and techniques that should be utilised to raise a website in search engine rankings. Of these two schools there is ‘black hat’ optimisation that can be described as unethical and pursues a course of action that works towards hoodwinking the search engine mechanisms into raising a sites’ profile. By using black hat optimisation methods however you will in fact harm your rankings in the long run, more advisable is the ethical route.

The history of black hat optimisation started around a decade ago when the search engine mechanisms, or algorithms were not yet developed entirely. Like most things in life if there is a way to cheat the system many will try. In these early stages the search engine algorithms were manipulated. This was especially true in the ‘adult’ industries where black hat optimisation was employed extensively to raise specific sites’ rankings. But how has black hat developed? What methods of optimisation are still considered unethical in the eyes of a search engine?

First and foremost a commonly used method has been keyword stuffing. Put literally this is the process of filling a webpage with lists of keywords that attempt to make a website more relevant in the eyes of search engines. Google especially has worked to remove the effects of this method by searching for true text rather than lists of bad prose that simply contain the right words. If a search engine does find you guilty of using such methods, penalties will undoubtedly follow.

Another method of black hat methods is the process of cloaking that utilises a hidden webpage that is only visible to search engine spiders. In combination to this hidden page that is only visible to the spiders there is an accompanying webpage that is viewed by human users. Once again this form of optimisation is seriously frowned upon in the SEO world.

In combination with keyword stuffing is the process of using invisible text, or mosaic cloaking. This is the process of making text boxes full of keywords, usually using a font colour that matches the background and hence invisible to the human user while remaining visible to spiders.

Another way of optimising a website unethically is to create a doorway page. Put simply this is a page that has undergone a process of optimisation and subsequently has great search engine rankings. The problem however is that this page has no real content and is purely used to link to another less highly ranked page. In conjunction with these doorway pages are spam pages that perform much the same purpose but instead are full of adverts that make money from each click; fundamentally these are detrimental to the quality of the internet.

Interlinking is another method of black hat optimisation that creates many websites and simultaneously links them all together to improve the back links to a site. This can be fruitful for improved rankings but once again will eventually harm rankings once search engine regulators pick up on it.

Finally there are two techniques that have been developed to combat the ever more advanced search engine algorithms. One of these is selling page rank, a process that simply involves selling links from a highly rankled page to a lower one. The other is buying expired domain names of sites that originally had good rankings and keeping the high number of links related to the site.

These methods are seriously unethical in the optimisation industry although unfortunately still employed by some unscrupulous operators. The crux of the issue is that they actively work to reduce the relevance of search engine results and subsequently are frowned upon.

There are operators out there who follow ethical methods and instead of trying to manipulate the algorithms use them to their advantage; this has been broadly labelled as search engine compliance. By studying the SEO methods that are being utilised on your behalf it is possible to identify the black hatters and instead use a white hat or ethical SEO specialist.

Internet marketing expert Thomas Pretty looks into search engine optimisation methods that can be considered black hat or unethical.

When I first started online, I beleive that I had the same struggles as everyone else, but I quickly realized that those who were crying foul, or scam were the ones who just didnt listen or read when they bought. So many people get caught up in the make millions and forget about the how to part. I always make sure to follow up leads and gain someones trust before actually getting them to join. I could sell anyone on the idea of making a gazillion dollars, we all can. But what people need is the know how to do it. Prove to them you know what you are doing.

First of all, you need to know how to market, the marketing that works the best is different for everyone, just simply because one person excels at one aspect and fails at another. I guess its a good thing there are thousands of ways to market on the internet. Marketing will always be the most important part of earning online, because if you drive thousands to your site, someone will buy whether you sell them an idea or not. So traffic is number one.

Second is to not get discouraged, I know its hard, but you have to realize, with over 100 million active business seekers worldwide, you cannot ever stop or quit after you contact a handful of them. Stop taking the easy way out and crying out “SCAM”. I am quite confident I could make money with any online program or business, so there is no reason you cannot. I have felt scammed online, but not from opportunities, but from advertisers that claimed the world, you know the type. If more than one person is making money from a business or program, it is not a scam, it may not be the one for you, but you have to accept that its you, not the program. You just were not a match. Thats why marketing is so important, get *IT* infront of as many people as posible and continue moving forward.

Third and most important, dont spend thousands of dollars on advertising without knowing what you are doing. Majority of the guaranteed clicks are people who are paid to look at websites. They are not going to buy. Second, pay per click doesnt work until you are in profit mode, just simply because its reverse marketers who are mostly clicking on them, the business’ that want to do search engine optimization
of your site, or anyone who has a full time JOB searching for people to call and try to sell them their crap.

PPC are clicked on by other marketers who are wasting time ( not advertising ) and looking for good ideas. Let me put it this way, everyone has a great website, everyone has great product, ( i dont care what you think, Im the one making a fortune, not you ) The difference between making money online and quitters, is marketing, traffic. The difference between making money and being a top earner is ability to sell. Its that easy, so top wasting time, just drive traffic, 75% of your time, you will get opt-ins, you will get sign ups. 25% of your time should be communicating. So advertise, call the leads and then keep moving forward. P.S. The fortune is in the follow up.

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Let’s face it, Google rewards unique content. The more unique the content, the better chance your website has of being ranked in the coveted top spot on Google’s natural search results.

SEO (Search Engine Optimization) is Alchemy for the internet. SEO services are a trunk of tools, techniques and methods that modify how a search engine crawler ranks a page in its index of returns. Potions and elixirs take the form of SEO services and SEO technology that measure and modify how a site relates its content to a major search engine crawler.

For as long as the website has been part of the internet experience, there has been SEO technology to maximize page ranking. For as long as there has been SEO technology there has been a right way and a wrong way to deploy SEO services and technology.

SEO services fall into two of general categories. White hat services are good and promote a search engines primary goal of providing relevant results to search strings. Black hat SEO services are bad and utilize techniques that are contrary to a search engines primary goal and provide irrelevant results. When considering which to use keep in mind that a search engines success depends on a search engines ability to provide users with quality results. Search engines are optimized to detect bad SEO services for survival.

Good SEO services include core concepts that websites be “genetically” designed for search engines. This concept of a good service includes optimizing the basic structure, coding and content of the site so that search engine crawlers and indexers will naturally rank a page high. Bad services employ techniques like keyword stuffing and link farms to enhance their ratings. Using bad SEO technology can result in a search engine denying a sites placement if use of bad SEO technology is discovered.

Simply put, SEO technology that is deployed to simply get the attention of search engine crawlers will not be as effective as technology that is designed to get the attention of search engine users. It becomes a matter of choice between black hat and white hat techniques. White hat techniques are the good guys, target your SEO technology with the good guys and your site will fare much better with search engines in the long run.

Remember, that the ultimate goal here is to take full advantage of the best SEO tools, techniques and methods to optimize your website to drive traffic. Without the proper optimization you’re website is just out there floating around in a “parked” position in cyberspace.

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These days there is so much going on with video on the internet. I can remember back in my early days on the net when we had to limit a video clip to ten seconds or so and a tiny little frame (160×120) because anything more would take forever to download on a dial up connection. I used to go to the Real Networks convention every year to find out what the latest codec was for making video better for streaming. (I don’t even know if they even do that anymore, seems they are more in the music biz these days)

It all seems sort of funny now, spending all those hours editing and encoding tiny little ten second clips of some video for the web. Now days anyone can load any amount of video up to the web for viewing by everyone and it does not even have to cost you anything. Internet video has come of age and then some.

One of my early web sites ended up costing us more money than planned just because we filled up the company server with so much video that they had to buy more servers which were expensive in those days. NOW you don’t even have to host the video yourself or pay anything for it. With all of the video sharing sites in the market you can serve your video up in many different places (think links, think social).

It really is quite amazing when you think about it.

Now to the point. You must use video in your business. It is essential these days. It works.

AND it is easy to do and cheap to produce. Trust me here. No longer do you need to be from Hollywood to do video for the web. Now to avoid it being pure garbage you should spend at least a little time in the planning and execution of the video but never the less you can get video that promotes your business on the web very easily.

The easiest thing to do is to take your product and do what we call a screen capture recording with a voice over. Basically you walk the customer through a tour of your product while capturing the screen on video. There are a variety of tolls to do this with ranging from the free to ones that cost $250. Camtasia at $250 is at the high end but man does it rock in terms of options, ease of use and quality output. On the other end is CamStudio (camstudiodotorg) which is free and can do the basic recording.

Now for video recordings other than screen capture you can use your cell phone if it can record video, a camcorder with USB or Firewire connections to make simple live recordings of you talking about your product. Customers like to see and hear you. It helps in their buying process. Trust me on this one.

Kevin Rockwell runs a successful internet based video and photo business and is one of the White Hat Guys Consulting Group which helps entrepreneurs learn how to quickly and easily launch their own profit pulling online business ASAP, on a shoe string budget.

Learn more about their free training program at White Hat Guys and you can learn more about digital video here.

Have you ever heard of affiliate programs? These are forms of Internet advertising that rewards the affiliates for generating traffic to the advertiser or for other transactions. The advertiser pays the affiliate to place a link on their site, and the affiliate sends web traffic to the advertiser in return. Simply put, it is about paying commissions to individuals who help you make sales. It’s that simple.

However, affiliate marketing has its ups and downs. It could be draining if you are not prepared with updated information and the technical how-tos. But this article’s core objective is to reach out to you and not to badmouth affiliate marketing.

Here are the following reasons on why web marketers go for affiliate marketing approach as a form of Internet advertisement.

Low Cost- many are anxious and scared to go on a home based business because of the capital required. In affiliate marketing, you don’t have to spend much to start raking in

Inventories Not Included- product management fuss could be very stressing. An inventory is not asked to be maintained in affiliate marketing.

Unlimited Income Through Leverage: when you have a paid job, your monthly income mainly dependent on whether you go to work or not. With affiliate marketing, your affiliates could all just generate traffic to your site without having to lift a finger after giving them your ad copy and links. Though not every web marketer earns limitless, it still is a fact that all the necessary matters for the advertiser or Internet marketer are all there to be successful.

Worldwide Coverage: with affiliate marketing, you are managing a business on a global approach. All you have to do is select a niche product and prepare all the necessary tools for your affiliates to lead traffic from just about anywhere to your website.

Affiliate Marketing Is Low In Risk:the very main reason for Internet marketer’s enthusiasm with affiliate marketing is its having a low risk factor. Especially for those with low budget set aside for advertising, affiliate marketing is just the way to do it.

6. No Closing Time: with affiliate marketing, your business works every single second of the day while targeting a global market! What else could be better than that?

But all of these will be put to waste if you do not have the right niche product and all the other important tools to make it big in affiliate marketing.

To read more,visit http://www.internetchannelmarketing.com/