Internet Marketing Articles

NEW YORK, April 4, 2008 /PRNewswire-FirstCall/ — Enliven Marketing Technologies Corporation reported today that on April 2, 2008 the Company received written notification from the NASDAQ Listing Qualifications Department that, for the last 30 consecutive business days, the bid price of the Company’s common stock has closed below the minimum $1. If the Company does not regain compliance with the Rule by September 29, 2008, the Staff will determine whether the Company meets The Nasdaq Capital Market initial listing criteria as set forth in Marketplace Rule 4310(c), except for the bid price requirement. If the Company meets the initial listing criteria, the Staff will notify the Company that it has been granted an additional 180 calendar day compliance period. Enliven Marketing Technologies Corporation (formerly Viewpoint Corporation) is a leading Internet Marketing Technology Company, offering Internet marketing and online advertising solutions through a powerful combination of proprietary visualization technology, and a Premium Rich Media advertising platform for the creation, delivery and reporting of PRM. Enliven’s family of brands include Unicast, the Internet Marketing and Advertising Technology Group, and Springbox, the Creative Digital Marketing Solutions Group. read more

[Tags]company, marketing, 2008, compliance, corporation, enliven, internet marketing[/Tags]

Starting an Internet business is not rocket science, but you do need to know what you’re doing in order to succeed. Specifically, you have to identify a need and fill it; secure a location to house your business; open your business; advertise and drive customers to it; and then start counting your money. Let’s take a look at each one of these aspects of starting an internet business a little closer.

Identifying a Need and Filling It. The only reliable way to establish the viability of an online business is to do research…and lots of it. And one way to do that is to use Google’s keyword search tool, which will show you what internet users are searching for when they use the internet.

Once you have that information you can determine if it’s a product or service that you want to provide, which you can do any number of ways. You can create the product or service from scratch, join affiliate programs that offer the products and services and offer them as an affiliate marketer, or buy master resell rights of existing products and sell them as if they’re your own.

Securing a Location. In “how start internet business” this means that you’ll be building a website and establishing a hosting account, thus paving the way for internet surfers to find you. And the way they’ll find you is through the abundance of search engine optimized web site content pages on your web site. When you provide lots of good, quality, useful information (content) the search engines will reward you by sending lots of “free” traffic to it, which can result in you making a lot of sales.

Opening Your Store. After building a great web site with lots of excellent content you’ll then be ready to open up for business. Another way to say it is you’ll be ready it to the internet. While many web site designers complicate this aspect of “how start internet business” to stay in business it often times comes down to a simple act of clicking a link that says “publish.”

Advertising. When it comes to the advertising part of “how to start internet business” you’ll have many options. You’ve probably heard about running ads on Google, but there are many other search engines where you can advertise for as little as 1 cent per ad, and you only pay that penny when someone clicks on them.

Additionally, there are other effective forms of advertising, including blogging, article marketing, direct mail marketing, email marketing, using sequential autoresponders, pod casting, viral marketing and on and on. However, you’ll find that the most cost effective form of advertising is your web site.

If you build a good one that is search engine optimized you can generate lots of free traffic. Again, why pay for something when you can get it for free.

Counting Your Money. After you do all of the grunt work you can then look forward to the ultimate reward of getting your first sale, then many thereafter.

As I started out saying, “how start internet business” is not rocket science, but knowing a little about the tools and resources you need to be successful goes a long way towards determining whether you’ll be still reading articles like this one a year from now, or counting money from one or more of web sites that you create between now and then.

Want more ideas? Then visit Make Money Home Based Business Opportunity today.

Links are known to be one of the ultimate boosters for web pages. Everybody knows that they are very essential if you want to increase your rankings in search engines as well as drive traffic going into your website. However, there are a lot of techniques related to it. Which one works and which doesn’t? Definitely, you don’t want to waste your time on something that will not work after all.

Start with Two Methods in Linking
If you’re basically a new site and you need to gather inbound links to ensure that you can obtain an excellent page rank during the next Google update, you may want to consider performing two methods. These are referred to as reciprocal link building and non-reciprocal link building.

Non-reciprocal or One-way Link Building
What does this mean? This only implies that you will be getting links for your website without having the obligation to link back. This is advantageous for you as you don’t have to wait for other webmasters to link to your site before you can actually gain an inbound link for your site. Second, there are a lot of unscrupulous website owners who will remove your link the minute that they realize that you already have added theirs to your site. In the end, you have not gained anything.

There are a number of ways that you can practice one-way linking. Here are some of them:

1. Article Writing. Content will always remain to be the main driving force in any website. After all, Internet users are more interested with the information that they can get from you, more than anything else. But how do you exactly gain an excellent page rank just by writing articles?

By nature, only those who are interested with your articles will likely add a link or copy your article with your link at their website. Hence, you are guaranteed that your inbound link comes from a relevant web page or site. In turn, you will obtain a reward from search engines, who highly favor sites with a high level of relevancy.

Second, the link going to your site is one-way, which has actually more weight to search engines than reciprocal linking. If you have more inbound links going to your site, the easier it is for you to adapt to the future changes in the algorithm of search engines.

2. Submission in directories. So far, this is considered to be the easiest for the simple reason that all you need to do is to submit your link to the right category. What’s more, there are hundreds of directories that are completely free. In the end, you will obtain a permanent inbound link going to your site. Added bonus is the fact that these directories can invite traffic from their visitors.

There are actually two kinds of directories, and both have their own pros and cons. Those that are paid are being handled by major search engines, such as Yahoo. The main advantage of going for paid directories is that you will have a prominent position in the directory.

Perhaps your link will appear in the topmost portion. It also doesn’t take days before you can actually find a link in their directory, which means it will not also take a long time before your pages get indexed. On the downside, it may mean that you have to spend few hundred dollars every year. Once you stopped paying, your link will be removed.

Free directories are cheap and can still provide you with inbound links. However, it may take even as long as one year before you can find your link right at their directory. This is because your website needs to be manually reviewed.

Reciprocal Link Building
There are less and less people who are into reciprocal link building perhaps for a number of reasons. First, it definitely spells hassle for anyone.

It’s usually a wait-and-see attitude for some. You need to see to it first that your link is added to their website before you will add theirs to yours. It could be vice versa.

Moreover, there’s a huge possibility that you will be denied of such link partnership, most especially if you approach those well-established ones. Nevertheless, reciprocal link building still works, and it may be ideal to know the strategies on how to do this right:

1. Go for relevant websites. Ask yourself, What is it for me to link to this website Since search engines are after relevancy, you may like to obtain inbound links from relevant websites. They are attractive to search engine spiders, and they are extremely useful to your targeted audience.

2. Get rid of page rank only mentality. You’re apprehensive because you need to find similar websites with excellent PR. If you’re basically starting out, you will likely get rejected a lot of times, unless you’re really good in proving your worth.

To improve your link building ability, it could be best if you settle for sites with small PR but with interesting information. During the next Google update, you will benefit from their page rank.

Moe Tamani is a Marketing expert with a leading Search Engine Optimization Company specializing in SEO marketing and link popularity services.

In order to acquire a degree of search engine visibility you must pass a battery of litmus tests on three fundamental levels. Those criteria are divided into three categories (1) site architecture (2) content and (3) link building and web site promotion.

By developing quality for these criteria consistently your pages can develop authority and elevate them to the top ranking positions for multiple phrases.

Site architecture (including internal links, titles, tags, the programming platform, the choice of a static or dynamic site and how the programming is configured) is oftentimes the most overlooked component for procuring a high ranking search engine position.

In SEO the balance is three fold, one part site architecture, one part content and one part promotion and links. Balancing these components ensures (1) that your content can be indexed from search engine spiders (2) that is has the necessary grammatical indicators and keyword placement to gain phrase rank / approval (a new method of determining quality) and (3) multiple visitors to read and engage the pages.

A site build with impeccable architecture for example may have the ability to get indexed rapidly, but without quality content it fails to create the necessary semantic hooks required to determine relevance for that topic. A site with great content and poor site architecture for example means that despite the indicators and use of synonyms, keywords and their proximity to contextual information may be omitted since search engine spiders may have difficulty in located the page due to flaws in HTML code or inability to find the page as a result of weak internal links.

Or a site that just has links and bland content, despite the site architecture will send people packing every time they land on one of your pages due to the fact that it is lackluster and fails to impress the reader.

As marketing, form and function unite, it is not enough to just have a website, the purpose is for your pages to reach their target audience and make an impact and entice them to take action.

Traditional marketing is great as a foundation, but with consumer attention receding and online options expanding, your pages are scrutinized for value and visitors either know if (a) they like it and it piques their interest or (b) they will simply move on and find a better proposition.

Before there was SEO web design which evolved from web design, now we have SEO web marketing which has evolved from marketing and web development to craft the ideal landing pages that convert.

As more an more consumers have mobile devices capable of browsing the web seamlessly while conducting day to day activities, depending how visible your site is in search engines can determine if your embrace the technology and position yourself accordingly or hold on to outdated modalities of business and keep advertising in the yellow pages in hopes of breaking even.

With the competition as fierce as ever, I would rather minimize the risk and work on quality content, appealing design and offer functions that benefit the target audience vs. taking shots in the dark based on assumption or prehistoric marketing tactics.

In conclusion, sometimes you do not have to look any further than your own site to determine if it’s time to step up your game, redesign it from scratch (keeping the best aspects), removing obstructions and adding features and benefits.

You only have one opportunity to make a first impression, and every visitor your lose from failing to cater to their needs is another competitor your are aiding to garner more market share in your industry.

You owe it to yourself to engage the market on all four cylinders and hone your pitch, have an appealing site and most of all have the ability to promote it to reach thousands of pre-qualified traffic each and every day.

So, in case you are still thinking about keeping that java script in your navigation (to send search engine spiders away from your content), not distinguishing your headlines or structuring a call to action on your pages (to miss engaging potential clients), or worst yet doing all of that without building links to promote (so you get 10 hits a day instead of 1000), the choice is up to you.

Jeffrey L. Smith is an seasoned search engine optimization Specialist and founder of SEO Design Solutions SEO Web Marketing Company. Jeffrey has been involved in online marketing since 1995 and brings fresh optimization methods as a Search Engine Marketing Consultant for businesses seeking organic search engine placement. Call 1 (866) 471-5377 for a free 20 min consultation.

There are a lot of people who cannot state the difference between SEO and SEM, and definitely, it is more than just what the acronyms stand for. SEO, or search engine optimization, refers to the organic techniques of including your website in search engines.

You may have set aside a small budget for your SEO campaign, but it is not going to be more than or even equal to what you will spend with SEM, or search engine marketing.

Why There Are Individuals Who Are Apprehensive with SEO
There are a number of people who feel more comfortable with PPC than SEO. This is because they can easily obtain the results that they wanted. First of all, the visitors are always targeted, which means these are only individuals who would like to purchase the product or avail of the service.

Hence, there is a huge sales conversion rate for your business. This is especially important for you as you will have to pay for every click that a visitor does on your ads.

That is why when you introduce another form of marketing technique such as SEO, business website owners will often feel apprehensive. They need to make sure that they can protect their bread and butter.

However, you can also never deny the benefits that you can get from SEO. What is just important is you can work on companies and specialists that will be honest and straightforward with you. What’s more, you will still be able to milk some money with different SEO services.

What You Can Gain from SEO
It is always a problem for online ad agencies. You see, you will always be in question whether it is really possible for you to generate the same kind of profit that you will be enjoying with SEM when you know that you will be spending a lot of time and effort with it?

Truth to tell, it becomes a lot easier for a business owner to create a few lines of description for their ad campaigns, incorporating the use of keywords and graphics to attract the attention of their targeted customers.

However, there can also be a disadvantage of using SEM more in your business website. For example, there is still a huge portion of Internet users that are still after organic listings even if they can already obviously see the ads in their screen.

There are also times when text ads are not targeted properly. This means that there will be a lot of clicks that are not income generating, but will increase the revenue of your SEM agency, such as search engines.

Perhaps another excellent strategy to generate the kind of revenue from SEO is to create multiple web pages for your products and services. For example, if you have around 4 to 5 product lines, you may want to create individual pages for them. This is to give you enough time and effort to generate the much-needed sales revenues and leads for your business.

The trend nowadays is to compile all pages in one website, which actually puts a lot of pressure both to the owner of the site and the SEO company. The problem with this is when Google changes the algorithm, because you only focused on one site, you will likely experience a loss in all your pages and traffic.

How to Go about Monetizing on the Website
Your website should not end up like a dummy. Hence, you have to do the following ways on how you will be able to boost your revenue or even cut down on your costs. Here are some of them:

1. Look for partners who will be willing to cooperate with you. If one of your greatest worries why you may not pursue with SEO is because you do not have that much budget to cover the costs that you may incur during the times when you are not earning much.

The best way that you may get away with this is to look for a partner. He or she can be your friend or family member. Both of you may share on the costs or allow him or her to shoulder it for you in the meantime, provided that revenues too shall be divided depending on the contribution of each partner.

2. Encourage advertisers to buy space on your website. All it takes is to create a feasible marketing study for your business website: how many visitors you can expect in a month and the possible revenues that you can earn every day.

Then, you can encourage advertisers who may be selling related products or services to buy space from your website. You can make use of the fees that you charge to sustain you in days when you have to focus more on SEO processes than in generating revenues.

Moe Tamani is a Marketing expert with a leading Search Engine Marketing Company specializing in SEO Services.

Even the smartest or the most proficient businessman cannot be an expert in everything. He may be good in one or two business functions, but for all others, he may require the specialization of somebody else. It’s the same thing if you’re talking about getting your website optimized.

You can perhaps only count with your fingers those business owners who are also knowledgeable about search engine optimization and their technical roles in the business. After all, what they’re really concerned about is how the strategy may be able to help out in increasing their revenues.

And because they don’t have the knowledge or even the skill, the next best option is to have the job outsourced. Let somebody else who is not connected with the company to do the job for them.

However, we are not talking about simple individuals. They are considered to be the best in the industry. After all, hiring them means that they are making a long-term investment in the company. Moreover, getting one that qualifies only means that they are making good decisions for their company.

Getting into the In-house SEO Mode
There are companies that decide to do in-house SEO, and perhaps this is for a very good reason. You see, even if some businessmen are very much aware of the benefits of SEO in relation to ROI for their business, there are still a number of issues that they have to settle. For example, there are times when objectives of the company are not in line with those of the SEO specialists.

The former believes that the latter will be able to do wonders for their business website despite the unethical practices that they may want these SEO experts to do. On the other hand, SEO specialists are not too keen on the real goal of the company.

They are too focused on the technical side of things that they have gone beyond the very reason why they are optimizing the pages. Adopting an in-house SEO will provide both camps an opportunity to sit down and talk about the best strategies that will absolutely create a win-win situation.

The Role of an In-house SEO Specialist
There is perhaps no need to illustrate again and again the job description of an SEO specialist. Of course, their primary role is to ensure that the website will be ranking beautifully in search engines, using a particular keyword.

As a matter of fact, the URL should be seen in the first page of search engines. But more than that, it’s also the job of an SEO expert to act as an intermediary, especially when he/she is placed in an environment that is not SEO-friendly.

This means that there are some key people within the organization who cannot see the real benefits of search engine optimization not only to their business website but also to their long-term financial and management goals. For instance, a marketing executive who often ignores SEO will likely concentrate on other modes of advertisement, such as PPC or traditional ones like newspapers, radios, and TVs. Though they are still very effective, they are often costly and have limited reach, compared to when your link is part of the World Wide Web.

Those who are managing the business finances may cut down the budget intended for SEO. As an SEO expert, he/she basically understands that it’s not going to be one-time deal. It takes months, some money, and a lot of patience and determination to make things work out. Nevertheless, in the end, everyone shall be greatly rewarded.

In relation to this, managers should be able to pick people who will be brave enough to speak about the importance of SEO and is full of vindication when it comes to the technique’s primary role in the organization. They need someone who can be very much dedicated to obtain only the best results.

The Shortage and How to Solve It
There are some companies that feel the need of having SEO as part of their marketing strategy, and yet they are apprehensive on the available talent. Furthermore, as mentioned a while ago, they need someone who can better understand not just the technical aspect of the job but also the real purpose of performing search engine optimization that is to increase revenues in the business and to act as leverage. Thus, what they see as perfect remedy is to train some of their people the techniques involved in SEO and SEM.

However, this should not be the case. First, you will be spending a lot of your time on money on trainings, and these aren’t even a guarantee that you will be getting the right kinds of results from them. If you’re looking for real value of your money, you better look outside for people who have the attitude, talent, and sense of professionalism.

Moe Tamani is a Marketing expert with the leading Dallas, Texas Internet Marketing Company specializing in SEO Services.