Internet Marketing Articles

Fundfinder CEO, Bret Conkin, is very pleased to announce the addition of Ean Jackson, to the fundfindr advisory board. In addition to being an angel investor and running a successful technology marketing consultancy, Analytics Marketing, Mr. Jackson offers over 20 years experience spanning start-ups through to multinational public companies like IBM and Oracle. He also serves on the faculties of the University of BC, Simon Fraser University and the University of Phoenix teaching Internet Marketing and New Venture planning to MBAs. Jackson speaks frequently on business and technology issues and has served on the boards of numerous industry and not for profit organizations including the International Internet Marketing Association (IIMA), the BC Internet Association (BCIA), BC Science World, the Leaders of Tomorrow program of the Vancouver Board of Trade and the UBC Executive Mentor Program. The fundfindr Management and Advisory team is a world-class group with a wealth of experience encompassing new ventures and some of the world’s most successful ventures including KPMG, PWC, Radical Entertainment, IBM, Canadian Tire, Kodak, Virtus, P&G, BC Lottery Corporation and Polygon Homes. read more

[Tags]bc, fundfindr, jackson, marketing, ventures, companies, internet marketing[/Tags]

Affiliate marketing sounds fairly simple doesn’t it? You sign up to market certain products and then get marketing. But that ignores some of the secrets you need to know to avoid losing money. In some cases affiliate inside marketing can help your affiliate income being stolen.

What do I mean by affiliate Inside Marketing? I mean that you get the inside knowledge that allows you to market successfully. Most of these things are only taught inside expensive membership sites.

You need to hide your affiliate ID

The first essential is to cloak your affiliate ID, so that when people click on your link they cannot see a long affiliate link. If they can, the unscrupulous ones sign up as an affiliate at the merchant’s site and then get the commission for themselves. The biggest problem with this is at Clickbank because you do not sign up at the merchant, but at Clickbank itself, and because your affiliate link is so obvious.

Anyone can see not just that this is a clickbank product, but what the merchant’s Clickbank ID is, and sign up straight away.

So how do you cloak your affiliate ID? The best way is to use a little code in your web page, but that does not work for all links. The other thing you can do is to go to tinyurl, who give you a different id.

When a surfer clicks the link, he is redirected through tinyurl to the merchant’s site, without the surfer seeing the link.

There are other ways of doing this, and some are quite expensive, but this is the simplest.

How else do you act like an insider? Well, insiders know what products are coming onto the market before others. To find out what is coming, just get yourself on the list of all the top marketers in the categories you are marketing.

Unfortunately, you will be inundated by mail, with several having the same headline as all these marketers try to sell each other’s products. Because you will get so many emails, it is a good idea to set up a separate email account somewhere like gmail or yahoo. However, you do need to log into it regularly, to see what is happening.

It is also a good idea to read some of the emails and sales letters for these products, as these will help you learn how to market through emails and web pages. If you find a really compelling sales letter, don’t buy the product, but save the file in a ’swipe file’.

This is where you keep good sales letters, and before you write your own you re-read it and note how it is done, and why it is compelling. Don’t copy the letter, or any of it, but do note the important features and write your own letter in the same style.

Follow these tips, and you will be doing well with affiliate inside marketing.

Get FREE reports and loads of information about affiliate marketing programs at jrhmarketing.wordpress.com - your source for guides and tips.

Here are 15 best link building ways that promise to bounce your site to the top ten search results of Google or any other major search engine. Read them; understand them; and make sure that you use them to taste web success.

1. Post your links to some good and relevant directories. This is the easiest and quickest way to get links. But, remember; many reputed directories don’t permit links to internal pages.

2. Have a few complementary sites that support your main website. If the former obtains a rank, contact other webmasters for a 3 or 4 way link building. But, never link your main site from the supplementary one or vice versa; or else the search engine may catch your pattern. Also, ensure that all your sites are under different IP.

3. Include a blog in your main site for obtaining plenty of natural links.

4. Submit quality content articles that talk about your product or service to about 3-5 relevant web directories. They are one of the best link building ways of obtaining one way links, plus attracting traffic to your site.

5. Contact various webmasters and submit your articles to them for one way link.

6. Request links from your business acquaintances or search for local sites.

7. Register your site with the Better Business Bureau. It builds credibility.

8. Create pages in Hubpages, Squidoo, and other such sites to obtain links.

9. Create a list on various topics and put your link with some respectable sites that are related to your business. There are many sites that allow you to do this.

10. Bookmark those pages of your site that are rich in quality content.

11. Issue an RSS feed and organize it, if possible.

12. Associate with forums and post your articles in it for links. Though most of the reputed forums provide NOFOLLOW links, ye they still help.

13. Purchase some high class text links from niche directories and blogs.

14. Use your creativity and create a page or tool that can be used by visitors. For example, create a unique calculator. Let visitors associate with the tool or use it in their own website. This helps you obtain lots of one way links, depending on the quality of the tool.

15. Provide something FREE! The whole world loves free things. This is perhaps the best link building tactic. Such an offer will lure many links towards your site. Search for website designing companies that provide free templates. These templates help get the sites a large number of one way links.

Still thinking about the best link building way? Stop! Pick a few from the ones stated above and watch your site enjoy a ranking among the top ten on Google search!

For FREE tips and information on the best Link Building Ways visit our website at “30 Minute Backlinks”

So what exactly are press release submissions? They are news headlines or news clippings of information that is released by a company or a website describing its products, new launches, or anything that considered noteworthy. No doubt they are a important public relations tool, and should help keep the company in the public view. In addition, these clippings also publicize
any new product that may have been started up to a worldwide audience. Press releases are powerful because thy have a multiplying effect. When the newspapers and media pick it up, they will present it to a wider audience and in turn generate more interest. A press release submission can be a great tool for websites to spread the word and help boost traffic.

How does a press release submission work? Let’s say your company has launches a new product called aromatherapy soap. Now you write an article about the product, maybe get a movie star to launch it at a glitzy ad, and then send the entire story to a public relations news wire who will then pass it on to major media companies like MSN or Yahoo. The added touch of having a celebrity pitch the product makes it attractive to potential circulators. If all goes well, in a couple of days the news of your new product launch will be all over the internet and possibly in a column in the business pages of major newspapers all over the world. This is an excellent way to get instant recognition for your company and your new product!

If you’re a webmaster, a press release submission will help generate the website traffic that will actually increase your site value. Webmasters need as many links to your their websites as they can get for search engine optimization. Now you can choose to spend hours and dollars on building back links to your site. Another option is to use a press release to spread the word and built multiple links from other reputed websites.

If you company is small and with very few resources you may wonder if you can afford such press release submissions. Most people don’t know that there are ways to get your site noticed without having to spend a lot of money. All you have to do is write a good article, and send a free press release submission to public relations firms. Now you can build up plenty of back links to your website at no extra charge, and boost your presence on the search engines.

Press release submission is a very widely used publicity tool, used by most companies and websites. Media companies are flooded with thousands of them on a daily basis. So how do you ensure that your headline gets chosen out of the mass number of submissions? The key is to write a highly effective press release submission. Be sure it conveys the message, creates a lot of interest, but more importantly, catches the eye of the media companies that are responsible for spreading the word.

For FREE tips and information on press releases visit our website at “Press Equalizer”

While doing research on ways to earn income from home, you’ve probably stumbled upon the term multi-level marketing (MLM) at least once and have wondered exactly what that entails. Think Mary Kay and Tupperware where you market and sell a product from a distributor.

How can you benefit from this? Think of a product that you already believe in. If you’re a fan of Mary Kay cosmetics already, there’s an initial reward to multi-level marketing if you sign up to be a consultant because you’ll be able to purchase products at a discount.

There are initial costs associated to sign on as a distributor or consultant with a company and they typically cover quality marketing materials and a starter kit to help you get going with your new found business. MLM companies are great for stay-at-home-moms who simply want to supplement their income or for people who have full time jobs who want to earn additional money.

Once associated with a MLM company, you’ll need to start networking so that you can get your product in front of people. You can do this a multitude of ways from calling those in your address book and setting up a demonstration to joining a networking group to get the word out that you are now their go to person for this particular product.

There is no glass ceiling with income potential with MLM companies; the sky’s the limit! You’ll get out what you put in, but more often than not, most consultants make a decent amount of money simply doing a few shows each month.

In addition to selling the products yourself, another goal is to start a successful downline, or people who sign up under you to sell products. Don’t think of it as competition because the people that sign up under you will have their own set of contacts to pull from when making sales. The more successful you are at training them and setting them up for success the more you’ll make.

One of the biggest rewards of multi-level marketing opportunities is the ability to be your own boss and set your own hours. You don’t have to report on how much time you spent marketing the product and there are no set hours that you have to work, meaning you can be flexible and work when you want to. No more long hours if you don’t want them!

MLM opportunities are out there. Not a makeup fan? That’s okay, because there are a plethora of products out there from health care products, to beverages, to supplies that you can use in the home. Find a product that you believe in and it will be easier to make the sale and build a strong downline to boost your income.

Chris Simpson is dedicated to helping people find honest and legitimate work at home and home based business opportunities. Find legitimate work at home opportunities today at: www.HomeNetPro.com

Social marketing is a discipline that uses the philosophy of listening to the needs and desires of the target audience. This technique has been successfully used by commercial marketers. Now even public service departments are riding this bandwagon to make their announcements. It is a sophisticated approach that cares for people. It is customer centric. This approach makes you sensitive to people’s needs. You achieve your own targets by helping people meet their needs. It is a win-win situation.

Social marketing involves in-depth research into your niche consumer base. It also involves constant feed back from your target audience and continuous evaluation of that feedback. Research and evaluation form two important pillars of this process. The principles remain universal. So the very same tools that are used to sell products can easily be used to sell ideas and attitudes. These tools can alter behaviors as well. The greatest advantage of social marketing is that, it benefits the society at large.

The primary focus of social marketing rests on understanding the wants and the needs of the consumer. You do not overtly try to persuade them to buy your product. Your sales pitch is always subtle. Here you talk to the people and this talk is more people focused, not product focused.

Social marketing is not only about some physical product. Products, services, practices, and non-tangible ideas, all can be marketed successfully using this platform. People have to first perceive and know their problem. They must also feel that your offer is going to solve that problem for them. That is where the role of research comes in.

In social marketing, ‘price’ is not always about money. Your offer may require some intangible price to be paid by the consumer, such as their time and effort. The key to successful marketing is that the cost should never outweigh the rewards. It is all about perceived value though. You may think that your offer is great, but the consumer may not perceive it to be so. That is where your writing skills are put to test!

Many factors play a role in determining the pricing of your product. If you price it low or decide to provide it free of cost, people may not value it. But if you price it too high, people may not be able to afford it. You must balance your price well. Research into your target market and people’s perceptions help you achieve this balance in your social marketing.

Using various promotion vehicles to create and sustain demand for your product is the key to success. You need to find the most effective and efficient promotion strategies for your social marketing endeavor. Reaching the target audience is of paramount importance.

As you hone your social marketing skills, you grow in your business. So go ahead and use these strategies.

For FREE tips and information on Social Marketing visit our website at “Viral Marketing”