Nine Inch Nails drives home solid lesson in Internet marketing … - ITBusiness.ca
More than $750,000 in sales revenue in less than two days is music to the ears of any business person, Canadian analysts say. Giving away your product for free and charging $300 for it at the same time might not sound like a great business plan, but it is one strategy that is seeing a lot of success with musical artists. Alternative rock band Nine Inch Nails (NIN) circumvented the usual middle-man with the release of their latest album, the four-volume “Ghosts”, on their Web site earlier this week. NIN is using a free sample approach by uploading the first volume of the new album to file-sharing torrent Web sites like The Pirate Bay . read more
[Tags]music, business, free, nin, sales, album, internet marketing[/Tags]

























