Internet Marketing Articles

When you set up a website, landing page or squeeze page, you have a certain goal in mind for it a specific action that you wish for your visitors to take. The most obvious action is to make a purchase. There are others too though. You may want them only to sign up to your mailing list. You may want them to click through to another webpage designed to close the sale. Regardless of the action that you desire, you need to know what’s going on with your visitors. Are they in fact performing the desired actions?

Designing a website, populating it with fresh, relevant content and driving traffic to it is a quite an undertaking. If you manage to get a million visitors to your site, but not one of them performs the desired action, then it is all in vain. You need to track your conversion statistics.

Here are some helpful tips for increasing your conversion rates:

- Firstly, clearly define what your desired action for your visitors is. Do you want them to purchase, sign-up or redirect?

- The majority of web hosts today offer tracking software for your site. Pay attention to the statistics provided. Review them daily. If your host doesnt offer this service, get a different host immediately.

- Most likely, you are not receiving a 100% conversion rate. You need to experiment with your site. Small changes can yield big differences in conversion rates. Try the following:

- Pay close attention to your page titles and sub-headings. These are what people read first. They have the great power to attract or repel instantaneously. Test small changes for a few weeks at a time. If conversion stats increase, great! If they decrease change them back or try other small changes.

- Add pictures and videos to your pages. Content is king, but visual stimulation is fun! Make your site pleasurable, not boring and dry.

- Keep it professional. Whatever is on a given page needs to represent integrity and well-composed professionalism. People will not surrender their cash to what they perceive as an amateur attempt to sell them. There are hundreds of millions of websites that they could be visiting instead of yours. Remember that.

By learning to pay close attention to your conversion rates and other visitor statistics, you gain control over the success of your online endeavors. Focus. Hone in. Target your visitors and force them to perform the action or actions that you desire. That is the name of the game! You do not simply want to drive traffic to your site. That costs you money and effort. You want to drive presold, targeted traffic to your site to perform specific predetermined actions. That creates money for you!

Demetrios Tzortzis has coached and mentored countless individuals in online marketing and is unlocking the potential for success without the initial “beginners” slump.
Demetrios Tzortzis
720.339.3808
livetoprosper@gmail.com
www.YourFatPockets.com
www.YouTube.com/Dprosperityman

Ebay is the largest online marketplace in the world. It is estimated that one third of all internet traffic goes through eBay each month. The best part is, that traffic is made up of buyers trying to find something to spend their money on.

Ebooks are the perfect items to sell on eBay. They have none of the drawbacks of physical products. There is no up front inventory cost, there are no storage problems or storage costs, there is no shelf life to worry about, they won’t go out of style every spring and fall, you can sell as many as you want and will never run out and you never have to ship ebooks.

Sounds like an unbeatable combination, the perfect selling environment and the perfect item to sell. Everyone should be making a killing! If that’s the case, why do so many ebook sellers give up after only a short while of selling ebooks on eBay? What are they doing wrong?

Sellers who throw in the towel because they are not making a profit, have made the mistake of not thinking through a complete marketing plan. They have only put into place the very first part of a successful plan and then they stop. They have not thought their strategy through to the end goal.

There is a saying that you hear all the time while learning how to start or improve a business. That saying is “If you fail to plan, then you are planning to fail.” As common and overused as that phrase is, it is absolutely true. That is why most unsuccessful ebook sellers on eBay quit.

No one makes money selling 99 cent ebooks. The economics are against it. Between the eBay fees, the PayPal fees and any picture hosting services you may use, there isn’t enough to cover those costs with a 99 cent sale. This is where 98 percent fail. They stop after the 99 cent sale. If they stop there, then there is no way they can keep going.

What they have failed to do is take the next steps. The next part of the 99 cent sale is to turn that into a ten dollar and ninety nine cent sale. If you can do that on every sale, now you are going to start showing a profit.

There are strategies using your eBay store, your about me page, your guides and review pages, your ebook delivery system, your blog and your My World pages all together to get your buyer to where he will gladly buy more books and create a larger sale. It just takes a plan.

The successful sellers on eBay know this. Now you do too. Now you know what you need to do to be a successful ebook seller on eBay.

To find out how you can INSTANTLY receive your own product, your own ebook sets and follow a successful and highly profitable system to making money online, talk with Ray Johnson - Google.com No.1 Ranked eSeller:

www.ezsellebooks.com

As an affiliate, all that is required of you is to simply place the merchant’s ad on your website. Then after that, you virtually do nothing but wait for anyone to click on the merchant’s ad and later collect your profits. Easy, right? Well, not quite often. Many affiliates earn almost nothing from their affiliate programs simply because they do nothing. Remember that affiliate marketing is but another form of marketing, and you’ll definitely need to market your merchant’s product for you to earn something.

Successful affiliates in any affiliate program simply don’t sit there and wait for money to come. Why? Because there is no money in simply sitting and waiting. If you want to be successful in affiliate marketing and if you want to continually grow your affiliate checks, you’ve got to do something. Think of ways on how to promote your merchant’s business and products better. Think of ways on how to induce other people to click on the link or ad provided to you by your merchant. Think of ways on how to make your affiliate sales increase!

So if you’re new in affiliate marketing and you try to follow the easy go lucky pit that most unsuccessful affiliate marketers follow, then you’re definitely on the wrong track. But we’re not advising you to stop right there. No. Rather, we want you to take some steps to make your affiliate program work better and gain more commissions for you. How? Here are a few guidelines that may help you to continually grow your affiliate checks:

* Become an expert on your affiliate product.

You can promote your merchant’s product better if you know a lot of things about it. To become an expert, the best thing you can do is purchase your merchant’s product yourself. This way, you can tell your customers about your first-hand experience using the product. You can even write a testimonial or a personal endorsement ad about it. But if any condition does not permit you to purchase the product, you can at least make a thorough research about it.

* Host your own website.

Or at least have a domain name that is short and easy to remember. You certainly wouldn’t expect a visitor to remember a very long and incomprehensible URL. And if that’s so, you also wouldn’t expect him to visit your website any time soon. That means less traffic for your page and the less chance for your affiliate ads and links to be clicked.

It is also a good idea to create a private website and offer access to it to anybody who clicks on any of your affiliate ads. Visitors usually get interested with these private websites. Private websites also gives you a venue to promote your back-end affiliate products.

* Write your own affiliate ads.

Many merchants usually wouldn’t mind if you write and design your own ads for their products, for as long as you ask permission from them and present them your ad before posting it on your site. This gives you a greater advantage over a lot of other affiliates who must be advertising the same affiliate products.

* Participate in chat rooms, discussion boards, and forums related to your product.

If you use to ignore them before, then it is time for you to start focusing your attention on them. You can start your own chat or join an existing chat related to your product. You don’t have to promote your affiliate product at once, but find the chance to advertise and promote it as you go along. The same would be true for message boards, discussion boards and forums.

* Create a free ezine or newsletter.

Ezines and newsletters are periodical publications whose aim is to inform a group of people about a certain subject. In your ezines and newsletters, you don’t always have to promote your merchant’s product for this may greatly annoy your subscribers. Rather, find a way to insert your affiliate ads and links on some portions of the letter. Also, don’t forget to promote your ezine or newsletter on your website.

These are but a few guidelines on how you can increase your affiliate sales and continually grow your affiliate checks. Sure there can be a lot of other tips that out there, and if you think they would work, we won’t discourage you from following them. What’s important is that you be able to find a way to: attract more traffic to your site, induce your visitors to click on the ads on your site, and be able to promote your merchant’s products even outside the boundary of your website. If you can do these, there’s no reason for you to fail in affiliate marketing.

Matthew Meyer is an internet marketer who manages http://www.thefreeadforum.com where you can post your permanent free advertising to over 50,000 members daily. Click here to visit

Online marketing may have developed a sudden surge these past few years, but many in the know how have felt its rise even from way then. As more internet based businesses are put up, the need to develop new marketing skills and knowledge based on this new medium have arisen. More and more marketing strategies are being discovered and developed to cope with the changing face of business the business world.

The demand for online marketing tips and strategies have drastically grown and a new form of business has been born, internet marketing strategies. While there are companies that are all too eager to help your site and business build a clientele for a fee, there also many ways that can spread the word about your sites subsistence in a more cost free way. One of this is Opt-in email marketing, also known as permission marketing.

Opt-in marketing requires the permission of a willing customer to subscribe to your marketing materials, materials that take form in newsletters, catalogs and promotional mailings via e-mail. The more opt-in marketing mail is sent, the more chances there is to bag sales and more sales. To do this, you must build a list of all those who wants to subscribe to your opt-in marketing list.

From your list, you will get your targeted customer, this is a good list since they already have shown interest in what you have to show and sell since they have willingly signed in for your list. These are the people who have liked what they have seen in your site and have decided they want to see more and maybe even purchase what ever product or service your company and site has to offer.

Many people would think that building their lists would take hard work and a lot of time to build and collect names and addresses. This is not so, it takes a bit of patience and some strategies but in doing this list, you open your site and your business to a whole new world of target market. Take the effort to take your business to a new level, if traffic increase and good profits are what you want, an opt-in list will do wonders for your business venture.

There are many sources and articles in the internet available for everyone to read and follow in building a list. Sometimes they may be confusing because there are so many and there different ways. Different groups of people would have different approaches in building an opt-in list, but no matter how diverse many methods are, there are always some crucial things to do to build your list. Here are four of them.

1) Put up a good web form in your site that immediately follows the end of your content. While some may say this is too soon to subscribe for a website visitors application, try to remember that your homepage should provide a quick good impression. If somehow a website visitor finds something that he or she doesn’t like and turns them off, they may just forget about signing up.

A good web form for subscribing to an opt-in list is not hard to do. Just write a simple short statement about how they would like to see more and get updated about the site. Then there should be an area where they could put in their names and e-mail address. This web form will automatically save and send you the data’s inputted. As more people sign in, your list will be growing.

2) As mentioned in the first tip, make your homepage very, very impressive. You need to have well written articles and descriptions of your site. Depending on what your site is all about, you need to capture your website visitor’s fancy. Make your site useful and very easy to use. Do not expect everyone to be tech savvy. Invest in having good programming in your site, make your graphics beautiful but don’t over do it.

Don’t waste your time making the homepage too overly large megabyte wise. Not all people have dedicated T1 connections, the faster your site gets loaded, the better. Go for a look that borders between simplicity and sophisticated knowledge.

3) Provide good service and products. A return customer is more likely to bring in more business. Even then and now, a satisfied customer will recommend a business always. Word of mouth and recommendations alone can rake in more business than an expensive ad. As your clientele roster grows so shall your list. With more members on the list, the more people will get to know about what you have new to offer.

4) Keep a clean and private list. Never lose the trust your customers have entrusted you. If you provide e-mails to others and they get spammed, many will probably unsubscribe to you. Remember, a good reputation will drive in more traffic and subscribers as well as strengthen the loyalty of your customers.

Heather Turnbow is a full-time mother of three. She specializes in Network Marketing from home as the founder of The Abundance Team. To view more on her Marketing Strategies, visit: MommyMakingCash.com and her radio program: blogtalkradio.com/HeatherTurnbow

Ebooks and eBay are a great combination. Ebooks are a perfect product for eBay with no inventory, no carrying costs, no shipping and they never run out. EBay is the perfect venue for ebook sales. It is the largest online marketplace in the world. It is the site with the largest collection of buyers with credit cards in hand desperately looking for something to buy. What better environment could there be for selling ebooks?

The best part of the whole system is, if you do it right, you can boost your sales in twin fashion. Let me explain. Generally ebooks, with few exceptions, sell at the auction site for somewhere between a penny and ten dollars. More are closer to the penny price than to the ten dollar price. To be perfectly honest, it is hard to make a profit when selling items at very low prices. The fees from eBay will eat up your profits on the front end, and your fees from PayPal will get whatever profits are left over on the back end. That doesn’t leave you with much to show for your efforts, unless you properly utilize a sound ebook follow up strategy.

Successful ebook sellers do not make money on the small sales of ebooks through their auctions. They make money from follow up sales through their store where they have more profitable books listed. You try and entice your customer who just bought your 99 cent ebook to go back to your store and buy a ten dollar book. Now you have turned a 99 cent sale into a 10.99 sale.

There are a number of ways to drive that customer back to your store. First you always have links to your store in your listing. A buyer that is not interested in the item for auction, may look at your store for other items.

Another way is to induce your winner to go to your store by offering an incentive such as a two for one sale on any book he buys from your store in the next 24 hours. But getting them back to your store isn’t the only strategy. You can double the effectiveness of your ebook sale on eBay by sending them to your off eBay website where you still have more higher margin books.

The easiest way to do that is to create an off eBay download page where your winning bidder goes to get his item. From there, you can get their email address and market to them with an email campaign or you can offer them a one time offer of bundled ebooks or both.

Creating additional sales on top of the first small sale is how the successful ebook sellers make substantial profits. By targeting your customer to visit your store and your website you are creating a double advantage through one small sale.

To find out how you can INSTANTLY receive your own product, your own ebook sets and follow a successful and highly profitable system to making money online, talk with Ray Johnson - Google.com No.1 Ranked eSeller:

www.ezsellebooks.com

Lets start with the failure rate. Who actually knows the exact number of failures. I sure dont, my downline is more like 90% success. So where do they get this number of 95% fail. The best I can come up with is the inclusion of MLM like AVON, Epicure, and all those other parties and No Friend Marketing things they got going out there including the $1 and $5 programs, you couldnt pay someones monthly drinking habit with those, make me laugh people belive they will make millions when they join. Anyways, when it comes to doing business online, you cannot fail. There are just too many customers. If youre involved with someone who will not tell how to advertise, then you may give up before you succeed, but you cannot actually fail. Failing means that you tried something and it didnt work. So what determines if it didnt work, if you put out free ads and then get traffic to your site, dont you think the free ads worked? Maybe its your website thats the problem, you see. Thats why you need to try at least 100 different way of advertising before you give up.

Giving up doesnt mean anything, I give up all the time, but then 2 minutes later I come back and start all over with something else. Just like golfing or quilting, it gets frustrating and you want to quit. But, I now have it down to a simple 30 minutes every morning and 30 minutes every evening. Now thats productive. So what am I doing different that you? I dont know what your doing, but maybe the same things I did when I first started. I could generate 300 hits a day to my website easy, took about 4 hours of work. But I still wasnt making money. So I tweaked the website over and over. Still nothing, does this sound like your situation? I know many marketers cant imagine 300 hits a day let alone making money. You see, it all boils down to leading the horse to water, and thats all I was doing. Now the website should get the person interested, if not, maybe 2 months from now they will see it again and sign up. That alone is one of the biggest keys to online marketing, never give up, because consistancy is key. Once people see it over and over again, eventually they will click, just to see, maybe not buy. You see curiosity killed the cat, and thats what you need to work on. Get people curious, then they will try to find the info, now the next part is a secret so I wont get into it too much.

If you start an online business, make sure you are starting one with “go big or go home” in mind. Because if you dont, and you play around like its a hobby, you will be buried by those who are willing to throw money into it without a second thought. Now these people might not have any more money than you, but they know, the average millionaire has declared bankruptcy 2 times. Get it, unless your credit card is maxed out and you have phoned everyone and tried everything you can imagine, from copying emails and ads to spending $3000 in one month of google adwords. Then you need to go do it. If you treat this like a hobby you will most likely give up before seeing a single sale. If you act like you are jumping off a cliff without a parachute and think you will invent one on the way down, then you just may have the mind set it takes to succeed online.

So ask the person you are looking to buy from many questions before you buy. If they help you and say this and that, you can bet they dont make any money. You always know the successful ones, because they seem to have a quiet confidence, something that cannot be taught. So the truth is that if someone is getting someone else to tag team you on the phone, they probably just started, even though they say ” I am projected to make $30,000 this month.” Everyone who makes money online will never talk about money or three way call you, unless you ask of course. So be weary of those who say ” Youre going to be rich, you just have to sell 4 people, and then they sell 4 people, you will have $1,000,000″ Think about this, 95% give up, which means you have to sell 100 people to have 4 others sell 4. So why dont you just try to sell 100 people and stop trying to get the residual incomes and the over-rides. They are a bonus, but to keep this to a reasonable length, just swing for the fences, and if you miss the ball, swing again and again until you do it. I dont want to hear FAIL unless you tried at least 100 things.

See how Rick Lim became unemployable with no experience. And now works only 1-3 hours a day.
Start making Money Online Today