US health services embrace direct marketing - Equimedia Marketing News- About: Internet Marketing
Health services in the US are increasing their spend on direct marketing, eMarketer has reported. According to a report published this month by the Direct Marketing Association (DMA), $2. While the majority of the investment is captured by more traditional mediums such as telephone marketing and direct mail, health services are expected to scale up their internet spend in the coming years. The DMA has forecast that internet spend could see annual double digit increases over the next four years. The report also found that business-to-business targeting produced a greater return on investment. read more
[Tags]direct, marketing, spend, dma, health, internet, internet marketing[/Tags]
