Topic: Internet Marketing - Autobase Announces Polk Lead Scoring Integration - FOXBusiness
Autobase then leverages Polk’s industry leading automotive intelligence and sophisticated analytics to help dealerships prioritize Internet sales follow up activities and determine the likelihood and timeliness of a lead converting to a sale. Polk Lead Scoring enhances Internet leads with a wide variety of proprietary automotive information and advanced demographic and lifestyle information, ensuring the most sophisticated and powerful lead scoring available in the industry. Polk Lead Scoring also includes reporting and analytical capabilities with particular emphasis on leveraging Polk’s ability to evaluate lead performance at the lead source, make and dealer level. The company operates a variety of businesses that offer Internet marketing, Web site design and hosting, lead generation, CRM, and data capture and distribution services. Polk collects and interprets global data, and provides extensive automotive business expertise to help customers understand their market position, identify trends, build brand loyalty, conquest new business and gain a competitive advantage. Polk helps automotive manufacturers and dealers, automotive aftermarket companies, finance and insurance companies, advertising agencies, media companies, consulting organizations, government agencies and market research firms make good business decisions. read more
[Tags]lead, , autobase, automotive, data, provided, internet marketing[/Tags]

























